With the hustle and bustle of the holidays over we now must endure the creeping, exhaustive blankness of winter. Except this year we have the Olympics to lift our spirits in the crawl to warmer weather.
Businesses, especially small businesses, can relate to the Olympics. The big box stores, including Amazon, have thousands of items to sell you. These companies, much like the large nations in the Olympics, have a definitive advantage over small businesses. Large companies spend fortunes to advertise, much like large nations spend fortunes to train athletes. But how often do we find ourselves rooting for the small obscure nations. The individual who has trained, sacrificed, has given their heart and soul for that one in a million chance. So, it is with small businesses. We are the ones who have learned our craft, sacrificed and put our heart and soul into a one in a million chance.
We’ve all known the disappointment of a favorite family-owned restaurant, coffee shop, garden center or gift shop that’s closed. Often because of lack of support or larger competition. We’ve also known the joy of telling a friend about an incredible athlete you saw. It’s as rewarding as telling them about a beautiful, caring, professional, small business.
Those athletes that are considered underdogs love to have people root for them. They love to feel support for their hard work and heart. It is the same with small businesses. We love to have you leave a review, recommend us to your family and friends, return again and again. Supporting small business supports all of us. You, the consumer is the only one helping us to stay in the game. We, the small, family-owned business are immensely thankful to all of you.
